Design by Conran for jcpenney
Conran & Company today announces a new partnership with retailer jcpenney to design a significant collection of homewares for the American market.
Our contract adds to the amount that the creative industries in the UK contributes to the UK economy and will make a significant contribution to the profits of Conran Holdings.
‘Design by Conran’ will be exclusive to jcpenney and is a long term collaboration with the first products launching in approximately 300 stores and on jcp.com in spring 2013.
Terence Conran will lead a dedicated design team from Conran & Company, in collaboration with jcpenney product developers, to create a range of Conran designed products for the home in the core categories of furniture, upholstery, lighting, textiles and accessories. Each piece in the collection will be designed with great attention to detail and draw on Terence’s sixty years of experience working in design, retailing and business.
Terence Conran comments: “It is an incredibly exciting time for us to be working with jcpenney as they embark on a huge wave of change under the excellent Ron Johnson. The collaboration is also a great boost for British design in a significant market and gives our design team the opportunity to create a truly democratic collection of exceptional quality. Personally it is a dream come true to make our work available to a huge and knowledgeable audience of design enthusiasts across America.”
Jill Webb, Brand Development Director at Conran & Company comments: “Working with jcpenney we believe we have the opportunity to fill a key gap within their home offer, delivering the easy-living style of life for which Conran has become famous with a distinct hint of British charm.”
Ron Johnson, chief executive officer of jcpenney comments: “Next spring, we will unveil an entirely new home shopping experience at jcpenney with the addition of world-renowned designers and brands such as Design by Conran. The highly regarded UK brand is known for its exceptional quality, functionality and design, and jcpenney is honored to bring Conran’s signature British style to Americans at Fair and Square prices. On a personal note, it is a privilege for me to work directly with Sir Terence Conran. I have admired his unmatched impact on people through democratizing design for the past twenty years. He will be an extraordinary partner for us as we transform jcpenney in the years ahead.”
More on our blog.